As co-founder, principal, and executive creative director for The Cohl Group, Peter S. Cohl leverages three decades of experience in design, the arts, and communications to articulate innovative strategic, creative, and development solutions to select higher education and nonprofit clients. Most recently, Peter led the transformational rebranding projects for The Ehlers-Danlos Society, Muhlenberg College, and Kadimah Academy.
Previously, in multiple engagements for The Johns Hopkins University, Peter helped build the foundation for a new culture of philanthropy and alumni engagement through research, strategy and messaging, naming, and identity development, culminating with its major capital campaign, “Rising to the Challenge.” The historic campaign not only exceeded its original $4.5 billion goal nearly two years early, its cumulative total of more $6.015 billion continues growing.
For Washington University in St. Louis, Peter led the development of strategy, messaging, case statements, executive creative direction, and naming for the university’s record-breaking capital campaign, “Leading Together”—which exceeded its initial $2.2 billion goal two years early—for a cumulative total of nearly $3.4 billion.
Other clients have included Syracuse University University’s College of Engineering & Computer Science, Sarah Lawrence College, The Cooper Union, The Indian School of Business (ISB), Claremont McKenna College, Habitat for Humanity, and The Johns Hopkins Center for Talented Youth.
Previously, as Global Director of Siegel+Gale’s higher education and nonprofit practice, Peter led the repositioning and complete rebranding of The Johns Hopkins Carey Business School and The Florida State University—and other large-scale research and strategic communications efforts at College Board, and King Abdullah University of Science and Technology (KAUST). Cohl also developed overarching brand strategies for Brown University, Business for Diplomatic Action, and 2009 ReBrand Award-Winner, The International Center for Journalists (ICFJ).
Peter graduated cum laude and Phi Beta Kappa from Cornell University. A Cornell Tradition Fellow and Cornell Commitment Senior Award winner, Peter was voted one of Cornell’s “25 Most Influential Cornellians” for his work as Founder and Co-Chair of Cornell’s Image Committee. He currently serves as a Campaign Co-Chair for Cornell Hillel and is an alumni advisor to Cornell’s chapter of Phi Beta Kappa.