Mark Chong is Associate Professor of Corporate Communication (Practice) at Singapore Management University (SMU). He is also an Associate Case Editor on the SMU Case Writing Editorial Board.
Mark is the author/editor of Winning Corporate Reputation Strategies: Lessons for Asia Pacific (with Jin Montesano), Brainfruit: Turning Creativity into Cash from East to West (with Hugh Mason), and Risk Perception of Agricultural Biotechnology in India. He has also written journal articles, cases, and book chapters in the fields of corporate communication and corporate reputation.
Mark’s teaching has won him the ‘Most Promising Professor’ award from SMU and the ‘Outstanding Graduate Instructor’ award from the International Communication Association. He is a graduate of Harvard Business School’s Global Colloquium on Participant-Centered Learning (GloColl) and the International Management Teachers Academy (IMTA) in Bled, Slovenia.
Outside of academia, Mark has contributed his services to a number of governmental agencies and industry bodies in Singapore, including the Genetic Modification Advisory Committee of Singapore; the Workforce Development Agency; the Institute of Public Relations Singapore; and the Association of Accredited Advertising Agencies.
As a member of The Cohl Group’s Board of Advisors, Mark leverages his expertise in communications, management, and academia to help guide the group’s strategic vision and long-term planning.
Mark received his Ph.D. from Cornell University. Prior to joining academia, he worked for close to a decade as a corporate and marketing communication executive in Asia in both client and agency consulting roles.